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What you spent online in 2018

Rent, mortgage, bills. We all have big things to budget for.
But sometimes it's the small purchases we overlook that have the biggest impact.

Explore what the average Brit spent on online purchases in 2018 - and see how it all adds up.

FASHION
FOOD
HOME
FUN
TECH
BEAUTY
SUBSCRIPTIONS
HEALTH
  • With NETELLER, it's quick, easy and secure to buy goods and services online. Learn more about making an online payment with our digital wallet or simply sign up for your free account, upload some money and choose NETELLER whenever you see the logo at the checkout.
  • NETELLER has conducted a UK-wide survey in partnership with Mortar London to gain these insights.
  • All figures refer to average spending data.

Fashion

How much did you spend to stay in vogue?

£0
The average Brit spent £0
on fashion
0%
0% of spending was
on fashion
Who spent the most?
Women
25-34 year olds
When
shopping for fashion online
58% watched TV
22% did it at work
17% did it on toilet
18% rode the bus
£71  /  £65 Women spent £71 per month on average,
Men spent £65 per month on average
Over 30%
said they always or likely used
a credit card or overdraft to buy clothing
While 9% said they always did
53%
said they bought fashion as a treat
19%
said it improved their quality of life
50  /  50 Women said they regretted HALF of the fashion
purchases they made

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Spending data for "Fashion" includes all fashion e.g. clothes, shoes, accessories.

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Food

How much did we indulge in groceries and takeaways?

£0
The average Brit spent £0
on groceries and takeaways
0%
0% of spending was on
groceries and takeaways
Who spent the most?
Women
25-34 year olds
Spending split between groceries and takeaways by age group
18-24
  •   22% takeaways
  •   78% groceries
25-34
  •   44% takeaways
  •   56% groceries
35-44
  •   34% takeaways
  •   66% groceries
45-54
  •   31% takeaways
  •   69% groceries
55-64
  •   22% takeaways
  •   78% groceries
65+
  •   23% takeaways
  •   77% groceries
Per person spend on
takeaways by region (monthly)
  • London
    170
  • Northern Ireland
    132
  • North East
    79
  • South West
    64
  • South East
    62
  • North West
    54
  • Scotland
    52
  • West Midlands
    49
  • East Midlands
    45
  • Yorkshire & The Humber
    41
  • East of England
    33
  • Wales
    29
  • Average
    72
31%
Almost a third (31%) always or were likely
to have put takeaways on a credit card
37%
37% of 18-24s said they bought takeaways
online while drunk
Percentage of Brits who said they regretted
buying takeaways this year
18-24 year olds
25-34 year olds
35-44 year olds
45-54 year olds
55-64 year olds
65+ year olds

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Spending data for "Food" includes groceries, meals on wheels and takeaways.

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Home

How much did we spend on our house, vehicle and insurance products?

£0
The average Brit spent £0
on their home, vehicle and
insurance products
0%
0% of spending was on home,
vehicle and insurance
products
Who spent the most?
Men
25-34 year olds
Average spend on home,
vehicle and insurance products
Home
Vehicle
Insurance
Spending split between men and women
 
 
 
 
 
 
20%
20% said they regretted the things they bought
for their home
11%
11% of us have bought a vehicle
online
89%
89% said they saw insurance as
an essential purchase

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Spending data for "Home" includes insurance, interiors, furniture, appliances and vehicles. It excludes mortgage and rent payments.

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Fun

How much did you spend on the good times?

£0
The average Brit spent £0
on fun
0%
0% of spending was on fun
activites
Who spent the most?
Men
25-34 year olds
£3,428  /  £2,250 Men spent £3,428 on average on holidays
in 2018. Women spent £2,250
While 63%
viewed holidays as a treat
52%
of us bought holidays on finance
89%
89% didn't regret buying
a holiday
Spending split on fun things
Holidays
£2,832 over the year
Experiences
£923 over the year
Records, books & art
£674 over the year
Almost 1 in 5 people
said they regretted buying experiences
East
Midlands
55% of whom are
from the East Midlands

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Spending data for "Fun" includes experiences and activities e.g. event tickets, classes/courses; holidays and travel including hotels and pre-booked activities, and physical media such as records, books and art.

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Tech

How much cash did we plug into the latest tech?

£0
The average Brit spent £0
on tech
0%
0% of spending was
on tech
Who spent the most?
Women
18-24 year olds
Tech was the 4th biggest online spend
# 1
Vehicles
# 2
Holidays
# 3
Food
# 4
Tech
£147per month  /  £78per month Women spent ALMOST TWICE as much
as men on tech
Tech spending across the age groups
  • 18-24
    307 per month
  • 25-34
    107 per month
  • 35-44
    92 per month
  • 45-54
    78 per month
  • 55-64
    94 per month
  • 65+
    78 per month
Wales
Wales spent the most,
£577 per month
(5x the national average)
London
London spent
£127 per month
South West
South West spent
£110 per month
North East
North East spent the least
£56 per month
(50% of the national average)

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Spending data for "Tech" includes all tech e.g. TV, mobile phone, headphones.

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Beauty

How much did we spend on looking good?

£0
The average Brit spent £0 on
beauty and grooming
0%
0% of spending was on
beauty and grooming
Who spent the most?
Men
25-34 year olds
53%
Men spent £852 over the year
47%
Women spent £748 over the year
15%
15% of men spent
over £100 a month on beauty and
grooming products
London
Londoners spent the most on beauty
£186 per month
(almost 3x the average)
South East
South East spent
£63 per month
Wales
Wales spent the least
£32 per month
(half the average spend)
35% of 18-24s said they
regretted their beauty purchases
22%
of Brits overall said the same
Men were ALMOST TWICE as likely
as women to put beauty products on a credit
card or overdraft
17%
17% of Londoners spent
over £200 a month

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Spending data for "Beauty" includes makeup, perfume, aftershave, toiletries, procedures and treatments.

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Subscriptions

Did you know how much you'd spend when you signed up?

£0
The average Brit spent £0 on
subscriptions
0%
0% of spending was
on subscriptions
Who spent the most?
Men
25-34 year olds
1 in 4
said they regretted buying
a subscription
1/10
But only 1 in 10
cancelled them
1 in 5 women said they bought
subscriptions to lift their mood
at the time
1/7
Compared to
1 in 7 men
56%
56% of 18-24 year olds said they bought
subscriptions to improve their life
28%
of Northern Ireland respondents said they signed up to subscriptions because they were bored
47%
in the North West did it to lift their mood
46%
of people in Wales said subscriptions were essential

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Spending data for "Subscriptions" includes online subscriptions e.g. snack boxes, music/movie streaming, online gaming, etc.

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Health & wellbeing

How much did you pay to keep the doctor away?

£0
The average Brit spent £0
on healthcare products
0%
0% of spending was on
healthcare products
Who spent the most?
Women
25-34 year olds
Highest and lowest spenders
on health
MostLondon£2,373
per year
LeastSouth West£344
per year
When buying healthcare products online
53%
of men said they're essential
22%
Men were more motivated to
treat themselves with healthcare products
61%
of women said they're essential
14%
Women were less motivated to
treat themselves with healthcare products
30%

30% said they paid or likely paid using
their credit card or overdraft
1 in 4 said they bought
healthcare products as a treat or
to lift their mood
22%    15%22% of men regretted buying health products,
compared to only 15% of women

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Spending data for "Health" includes healthcare products e.g. medicines, supplements, appointments/procedures.

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Vices

Who spent big on naughty habits?

£0
The average Brit spent
£0 on vices
14%
14% of spending was
on vices
Who spent the most?
Women
25-34 year olds
  • 40% Sex Life*
  • 32% Alcohol
  • 28% Gambling
  • 46% Sex Life
  • 30% Alcohol
  • 24% Gambling
* Refers to purchases of sex toys, attire and paraphernalia
13%
25-34 year olds were most likely to buy
alcohol while drunk (13%)
(As age increases, regret for buying
alcohol decreases)
Brits spent nearly 4 times more
on vices than fashion
Vice capital of the UKLondon
As age increases, regret for buying alcohol decreases
Percentage of Brits who said they regretted buying alcohol this year
18-24 year olds:
25-34 year olds:
35-44 year olds:
45-54 year olds:
55-64 year olds:
65+ year olds:
Highest and lowest spenders on each vice
(Most)
The North East
£244 p/m
(Least)
Wales and Yorkshire
and the Humber
£25 p/m
Sex life
(Most)
Northern Ireland
£200 p/m
(Least)
East of England
£34 p/m
Alcohol
(Most)
East Midlands
£120 p/m
(Least)
Yorkshire and The
Humber
£31 p/m
Gambling

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Spending data for "Vices" includes includes alcohol, online gambling and sex toys, attire and paraphernalia.

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